12 Tips For Naming Your Startup Business
Building a startup company is an exciting, albeit challenging endeavor. When you have an idea for a new type of business, it's easy to get caught up in the planning and designing stage. It can be tempting to bypass one of the most important steps: coming up with a name for your startup company!
This article will outline 12 different tips that you can use when naming your business. These tips are completely free and will help you find the perfect name for your business.
1. What does your business do? What problems do you solve? What solutions do you offer? What's the core value proposition of your company?
2. How does your business stand out from competitors? When most people think about a startup, they think about their ideas and what they can build. This is all well and good, but not every startup is going to be able to create a product that fills an unmet need or offers a solution to a problem that exists in the marketplace. Fortunately, by taking the time and effort to reflect on your business and identifying core resourcefulness you can come up with a ingenious name for your startup company! Enjoying so far? Do not forget to read this article for more helpful insight on branding.
3. What is the main message you want to communicate to your customers? What question does your business have to answer? What is the purpose of your company?
4. How will you gain customers and how will they benefit from buying from your company? Is there a need that you're trying to meet with your business or is it just a need that exists in the marketplace?
5. Will people know what services and products you offer if they don't know what company name you use?
6. Be specific and don't name your startup business after yourself (ie: Lulu Co. or John's Electronics).
7. Is your business name easy to spell? Is it easy to remember? Is it unique?
8. Do you like the name that you've chosen?
9. What does your company do and what are the benefits of doing business with your company over any other company in the industry?
10. What is your company's personality or image? What image do you want to portray to customers and potential customers? Is this image consistent with the type of business that you're trying to start?
11. Do you have any other names that you think are good for your startup business? Have you considered "The" or "I" in your business name?
12. How do other people know what to call your business if they don't know the name of your company? There you have it! These tips can help you come up with a great name for your startup company. Combine these tips with the efforts of thinking about what problems you solve and what solutions to offer to customers and it's easy to come up with excellent names for startups!
Why Your Business Name Matters:
A business name is like an advertisement on the street for your business. It's the name that people see, remember, and associate with your business. Your company name will be used repeatedly in advertising, marketing materials, on your website, on letterhead and in other areas of your business. It will represent you professionally to customers and potential customers.
From a legal standpoint, you also need to consider trademarks and patents for your startup company's name (if applicable). If you are planning to have a wholly original name for your startup, trademark protection might be needed to protect the name against copyright infringement. Trademarks are federally protected words or symbols that are used in commerce to identify your company. The same thing goes for patents, too. Patents are only issued by the government if your business can be considered to have an original idea or product.
For small businesses, the process of naming a company is quite simple. You can legally name your business whatever you'd like, but it's recommended that you use a name that is similar to other companies in your industry so that customers know exactly what they're getting when they deal with you.
With bigger businesses comes bigger legal issues when naming a company. Trademarks and patents can be much more complicated to secure. Trademarks are also federally protected words or symbols that are used in commerce to identify your company's products or services. This means that you will need to register your trademark with the federal government before anyone else can use it.
Having a good name for your startup company is very important. This can be challenging and stressful because you're trying to come up with the best possible name for your company.
If you're having trouble coming up with a good name, don't worry! There are many tips you can use to help create a great name for your startup company. It's important to remember that the best business names are catchy, memorable and easy to spell. You need a name that stands out from competitors but it shouldn't be too outlandish either. The name needs to be simple!
If you're looking for an experienced company to help you come up with a great name for your startup business, you can consult a professional.
A good way to start thinking about your business name is by using some of these tips from this article! With those ideas in mind, take the time to think about what problems your startup solves and what solutions it offers.